Agency Credits: FMS | Creative Direction: Mackenzie Moore | UX/UI Design & Motion Design: Brooke Bradford
FMS was given the opportunity of helping C&F Bank elevate their brand. In that process one of the tasks I was given was to design a new homepage.
They had a lot of assets on the page that were outdated but important to them and the customers because so many of them were familiar with it and use to pay bills or check on their status of loans. I started to understand how the users of the site experienced the current product, identified the needs and began to come up with new design ideas that incorporated what was important to the bank and its existing users and was modern and exciting to new customers.
first draft
second draft
